How One Entrepreneur Worked with More Than 300 Influencers Last Year

Reader Resource Entrepreneur Network provides you with expertise and opportunities to accelerate your brand’s growth. Learn More » Inside Caravan Stylist Studio, you will find Claudine DeSola working with brands and influencers. DeSola helps creatives like actresses, musicians, bloggers, editors and others get ready for red carpets, TV appearances, photo shoots and other major events, and introduces them to different products and fashion designers. Her New York studio is open to creatives who want to come in and have a “me” day or have an event, date night, style shoot or…

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Influencer Marketing for B2B: 4 Examples That Prove It Can Work

Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of influencer marketing, and many B2B brands feel like this channel doesn’t offer as many opportunities for them. While it might seem like influencer marketing works harder for B2C brands that have products that are natural fodder for influencer posts, the opportunities for B2B brands certainly exist — you just need to know where to look. Related: Why the…

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The 5 Biggest Influencer Marketing Myths That Won’t Die

Whom would you rather get advice from: a close friend or a brand? The answer for most people is, obviously, a friend. And, given the ever-widening transparency on the web, the definition of “friend” is expanding to include influencers. Related: How Your Business Can Benefit From Micro-Influencer Marketing Influencers have serious power over audiences. In fact, according to Adweek, 49 percent of people say they rely on influencers’ recommendations when making a purchase decision. That’s a huge opportunity for your brand. If your brand can tap into influencers’ power, you’ll…

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Why the FTC’s Influencer Disclosure Policy Is Completely Off Target

It appears that some of the world’s most prominent celebrities have found themselves in hot water after failing to disclose sponsored relationships with brands on their Instagram posts. The Federal Trade Commission sent letters to 45 major celebrities and social influencers claiming as such, and is threatening to take action against them. The letters arrived just as many of these celebrities were involved in one of the biggest fiascos in music event history. With white sand beaches, five-star villas and supermodel attendees such as Bella Hadid and Emily Ratajkowski, the Fyre Festival…

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How to Create a Successful Influencer Marketing Campaign

Reader Resource Tune in April 7 and find out how to provide stellar customer care with social media in our free webinar. Register Now » Influencer marketing has become the talk of the town, with many embracing it as part of their marketing and PR strategies. Slowly, influencer marketing is replacing certain forms of traditional advertising, as marketers realize they can increase their reach by partnering with personalities that have large followings on their websites and social media platforms. Although the popularity of influencer marketing has grown significantly, many are…

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