Your Guaranteed Tons of New Customers with this Killer Referral Program

Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » Last year at The Newsletter Pro, we introduced an amazing referral campaign. We offered a trip to Vegas to any client whose referral became a client, including airfare, hotel, and the opportunity to race exotic cars on Las Vegas Motor Speedway. Some people thought I was crazy to offer such an expensive prize, but I didn’t spend more than is typical for a cold lead. Once the program was complete, our…

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TV or Digital Ads? The Case for Investing in Both

Traditional marketing channels are dead, right? No one watches TV anymore, so why bother putting money into TV spots or other traditional advertising? Actually, that’s not as true as you think. A recent study from the Advertising Research Foundation found that when you increase the number of platforms you advertise on, you increase your ROI by as much as 35 percent. That includes the maligned TV ad spot. It’s easy to find success on one channel and decide to pump most of your budget into it. But, what if things…

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Now That You’ve Created Your Buyer Personas, Here’s How To Effectively Employ Them

A buyer persona, according to the Buyer Persona Institute, “tells you what prospective customers are thinking and doing as they weigh their options to address a problem that your company resolves.”  Related: The Science of Building Buyer Personas (Infographic) The value of creating buyer “personas” for B2B marketing and sales has been well documented. Research shows that websites created with the help of buyer personas are two to five times more effective than others. Personas sharpen the picture you have of your customers so you can better understand their needs and act…

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