How One Entrepreneur Worked with More Than 300 Influencers Last Year

Reader Resource Entrepreneur Network provides you with expertise and opportunities to accelerate your brand’s growth. Learn More » Inside Caravan Stylist Studio, you will find Claudine DeSola working with brands and influencers. DeSola helps creatives like actresses, musicians, bloggers, editors and others get ready for red carpets, TV appearances, photo shoots and other major events, and introduces them to different products and fashion designers. Her New York studio is open to creatives who want to come in and have a “me” day or have an event, date night, style shoot or…

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Your Guaranteed Tons of New Customers with this Killer Referral Program

Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » Last year at The Newsletter Pro, we introduced an amazing referral campaign. We offered a trip to Vegas to any client whose referral became a client, including airfare, hotel, and the opportunity to race exotic cars on Las Vegas Motor Speedway. Some people thought I was crazy to offer such an expensive prize, but I didn’t spend more than is typical for a cold lead. Once the program was complete, our…

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Why Facebook and Google Want to Market Your Reputation Online

Can I trust you? If I can trust you, I’ll share a little secret with you. I want to buy from you! Of course, if I can’t trust your business, I’m going to buy from a company that shows me I can trust them more than you. This is the subconscious mind of your customers whispering to their conscious brain while visiting your website and deciding who is going to win their hard-earned money today. Related: 4 Unconventional Ways to Bring Traffic to Your Site It’s harder than ever to earn…

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TV or Digital Ads? The Case for Investing in Both

Traditional marketing channels are dead, right? No one watches TV anymore, so why bother putting money into TV spots or other traditional advertising? Actually, that’s not as true as you think. A recent study from the Advertising Research Foundation found that when you increase the number of platforms you advertise on, you increase your ROI by as much as 35 percent. That includes the maligned TV ad spot. It’s easy to find success on one channel and decide to pump most of your budget into it. But, what if things…

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How Your Brand Can Capitalize on LinkedIn’s New ‘Lead Gen’ Opportunities

LinkedIn isn’t like other social networks. You don’t see people on it posting pictures of their food or their dogs. In fact, there are no photo albums at all — just a single profile photo. LinkedIn, as most of us know, is a professional network, patronized by 25 percent of adult internet users. Related: LinkedIn Is Still the Key to Generating Business Leads  What’s important here is how the purpose and intention of those users differs from that of their peers using social networks like Facebook or Twitter. In fact, getting through to prospects on…

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Why This Coffee Shop’s ‘Clever’ Sign Isn’t So Clever At All

Reader Resource Tune in June 28 and learn how to unlock the power of customer data in our free webinar. Register Now » A coffee shop in Roanoke, Virginia put a “clever” sign outside that said: “Small coffee” – $5“Small coffee, please” – $3“Hello, one small coffee please” – $1.75 The sign went viral. News stations reported on it. Redditors rejoiced. Bloggers and tweeters gushed. “It might be a small gesture, but is it really that hard to remember your manners and the fact that there are actual people behind…

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4 Better Ways to Showcase Testimonials for Your Business

Case studies and client testimonials can provide a huge boost to your conversion of new customers and your bottom line. They often prove essential for establishing credibility and a sense of stability. A couple years ago, VWO and WikiJob performed a basic A/B test to gauge the effectiveness of client testimonials. They found that when site visitors were able to see feedback from satisfied customers, sales increased by 34 percent. It’s not enough to just publish these testimonials and case studies, though. You have to be clever about it. Here…

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How to Sell to Millennials

Millennials, born between 1981 and 1997, now number greater than 75 million and have become the largest living population, according to recent estimates from the U.S. Census Bureau. Needless to say, they are a very important retail segment. Retailers need to pay special attention to this group and even consider new marketing tactics as millennials differ quite a bit from prior generations in terms of making purchase decisions and developing brand loyalties. Research from Vantiv gives some insight into what millennials look for in a retail experience. Here are a…

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3 Tips to Get Dad Exactly What He Wants This Father’s Day

Father’s Day is nothing like Mother’s Day. While mom might expect a boozy brunch and a day on the town, dad, more than likely, just wants to be able to watch the game with a couple of cold beers. Nevertheless, we’re still egged on — usually by mom — to get him some thing to show our appreciation for him. But what do you get the man who has everything? Luckily, we’ve got the internet to help us answer these hard-hitting questions. No longer does dad have to pad his sock…

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One-Week Schedule for Promoting Your Lead Magnet

The following excerpt is from Kim Walsh Phillips’s book Ultimate Guide to Instagram for Business. Buy it now from Amazon | Barnes & Noble | IndieBound Follow the instructions for each day, and complete all the tasks listed to see maximum results from your lead magnet promotions. Related: Harness the Power of Stardom With Instagram Sunday Sunday night, as the weekend is winding down, take some time to do a little research. This will set you up for success for the rest of the week. Make a list of the following: Ten of the most popular blogs…

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