Greats is Making Your Next Favorite Shoes, Starting at $49

Greats is the first direct to consumer sneaker brand born in Brooklyn, and their quality, courageous color choices, competitive pricing, and wide range of styles should put them on your shoe shopping shortlist. I checked out the Hirsch in Dune and the Royale in a no-longer-available red colorway.

Read more…

Read More

#SproutChat Recap: Creating Compelling Video Content

  Video needs to be an essential component of your social media strategy. So why aren’t more brands embracing social media video content? When it comes to video and social there are definitely challenges ranging from quality to consistency. This week at #SproutChat, we discussed common challenges for creating video and community members shared solutions for producing more effective video content. Equip Your Team With the Proper Tools Reliable tools are instrumental to the entire video creation process. To ensure success, do your research and invest your time and financial resources into the…

Read More

How to Write a Successful Social Media Proposal: Free Template Included

For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. We’ll walk through the important components of a social media proposal, aided by tips from people who write proposals on a daily basis. Hopefully by the end of this article, you’ll be able to write your own or make tweaks to an existing template. Where Does a Social Media Proposal Fit into Your Workflow? The proposal is part of your sales process. Vantage Point Performance and…

Read More

6 Free SEO Tools Social Media Marketers Can Use Too

Every marketer has their favorite set of tools that help make their job easier. When you’re looking for new tools, you probably stick to ones made specifically for your industry. For instance, email marketers might use autoresponders or coding tools. Social media marketers use social media management tools and SEOs use keyword research and analytics tools. But who says your toolset has to be limited to your specific industry? The beauty of many tools today is they’re often multipurpose. For instance, an SEO might benefit from tools meant for social media…

Read More

How to Do an Instagram Audit in 60 Minutes or Less

Does your Instagram account need a boost? Have you gone months or even years without ever analyzing what’s working and what’s not? You’re not alone. An Instagram audit might not sound like the most fun and exciting thing in the world, but it can help you out tremendously and uncover some interesting bits of information. The problem most brands run into is figuring out where to start. Either that, or they end up spending more time than necessary because they don’t have a plan of attack. Instead of trying to…

Read More

#SproutChat Recap: Productivity for Marketers

Social media marketers have a plethora of productivity apps and platforms in their tool boxes. But figuring out how to best utilize various softwares and workflows can be challenging. This week at #SproutChat, we were joined by Lolitta Gevorkova, Social Media Specialist at Evernote. We discussed how social media marketers can get the most out of their business day, business goals and tips and tricks for increasing productivity. Managing Your Content Calendar Managing a content calendar is no easy task, especially when multiple teams are involved in the creation and curation of content. Lolitta provided tips for using Evernote…

Read More